Blog
5 Steps To Creating Successful Paid Ads
Paid advertising is one of the top three generators of high-volume leads. Therefore, if you’re not taking advantage of paid ads, you're missing out on opportunities to grow your business' audience and increase sales. With so many businesses marketing themselves...
Should Your Local Business Use A Digital Marketing Agency?
Should Your Local Business Use A Digital Marketing Agency? In 2019, before the COVID-19 pandemic, approximately 128,000 new businesses opened. In addition, only 67.6% of new businesses will survive their first two years of operations. To us, these statistics indicate...
May Newsletter
Hello, and welcome to the third edition of "Newsletter from the Newsroom," a monthly newsletter highlighting the work of O'Rourke Media Group's editorial teams. Here's what editors were proud of in May. Happy reading! —Bridget Higdon, Vermont managing editor In...
How to Drive More Customers to Your Local Business Website
How to Drive More Customers to Your Local Business Website Did you know that “near me” searches have increased rapidly? In recent years, there was a 900% increase in “near me today” and “near me tonight” searches. With so many people looking to visit nearby...
We’re alive and well
Check out this column from our owner. We’re alive and well | Community | lasvegasoptic.com
How Can Local Businesses Benefit From Video?
When you think of using video to market your local business, what comes to mind? TV commercials with catchy jingles? TikTok videos of colleagues doing the latest challenge? Welcome videos on company websites featuring the CEO? These are just a few of the many ways...
Back in downtown, Star-Observer opens office in Hudson
Check out this update regarding our new office in Hudson WI! Back in downtown
Jobs For Teachers Changing Careers
If you’re interested in jobs for teachers changing careers, you’re not alone. Recent data from the National Education Association found that 55% of professionals in education are contemplating leaving their jobs. Unsurprisingly, this mass exodus that the education...
3 Ways to Get More Leads From Google Ads
Paid Google Ads Not Generating Qualified Leads? Here Are 3 Solutions Running paid ads on Google is tricky. Maybe your company is running them for the first time or has years of experience in online advertising, it's common for companies to see their paid Google ads...
Local Media Company Recruits Sales Professionals
O’Rourke Media Group, a fast-growing, local media company is recruiting for sales professionals to join its team. These are essentially Account Executive positions responsible for developing new business along with account management. “We are looking for sales...