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Newsletter from the Newsroom

Newsletter from the Newsroom

Hello, and welcome to the sixth edition of "Newsletter from the Newsroom."  Here's what editors were proud of in August. Happy reading! —Bridget Higdon, Vermont managing editor  One of the highlights for the month of August at the Ripon Commonwealth...

July Newsletter

July Newsletter

Hello, and welcome to the fifth edition of "Newsletter from the Newsroom." At a conference in Vermont last week, I attended a workshop on "Sustainable Leadership for the Long Term." As we enter these last weeks of summer, I thought I'd share the facilitator's tip for...

Are the Benefits of Geofencing Worth It?

Are the Benefits of Geofencing Worth It?

Location-based marketing, such as geofencing, is a popular strategy used by small and large local businesses alike. The benefits of geofencing, or other location-based marketing strategies are worth considering. Strong local marketing strategies can help you increase...

The Best Alternative To Third-Party Cookies

The Best Alternative To Third-Party Cookies

Businesses have been using third-party cookies for years to personalize ads, learn about their audience’s browsing habits, and more. However, Google has announced some big changes that will drastically change the ability to use third-party cookies for marketing...

Are TikTok Ads Right For Your Local Business?

Are TikTok Ads Right For Your Local Business?

Should my local business use TikTok ads? For many businesses, the answer is yes! With over 1 billion users per month, TikTok is a place to connect with people all over the world with a variety of interests and passions. Local businesses can take advantage of...

How To Benefit From Video Without Making One

How To Benefit From Video Without Making One

Video was the #1 medium that businesses used in their marketing strategy in 2021. Video marketing has become so effective in attracting and engaging customers that 92% of marketers view video as important in their business’ strategy. But here’s the thing. Creating...