Digital Advertising

Targeted Display

Targeted Display

Targeted Display allows you to place your message in front of potential customers where they spend time online, utilizing targeting segments such as geo-fencing, demographic information, website category, browsing behavior, and search habits.

  • Conversion based focus instead of the old impressions-based model
  • Targeted billboard on the internet - great for branding your business
  • A/B split testing creatives
  • Tracking, optimizations in real-time and reporting
Target Display Ads

Social Media Targeting

Mobile Location Targeting

Mobile location targeting offers precise targeting – using GPS technology, it reaches users when they are in places of interest 

  • Target competitors, buildings, businesses, or events – in real-time
  • Perfectly outline of the storefront, not simply a circle around the area that encompasses areas outside of the target location
  • Use lookback targeting to reach users that have been at a specific location in the past – lookback window of up to a year
Mobile Location Targeting & Geo-fencing

Targeted Streaming

  • 83% of Americans have at least one connected TV (Think with Google, 2021)
  • Reach your target audience & entirely new audiences
  • Driving full-funnel sales goals – good for top level branding & mid-funnel metrics such as consideration
  • Measure your views, clicks and conversions across multiple devices

Over the top (OTT) is content providers that distribute streaming media as a standalone product directly to viewers over the internet, without the use of cable that act as a controller of such content

Connected TV (CTV) is a smart TV or any device that accesses the internet to play content beyond what is available via normal cable and satellite providers

Online Display Ad

  • Show your website on the search results page in front of an audience ready to buy
  • We research the most relevant keywords people are searching for & optimize your search results including looking at competition 
  • Custom written textual ad copy to achieve the best quality score and lowest cost-per-click
  • In-depth click, call, and conversion reporting

IP Targeting

  • IP Targeting = Digital direct mail for the internet
  • You choose a list of physical addresses to reach, and we match the list to IP addresses and display or email your offers to them
  • All Wi-Fi connected devices in the household or business can be reached
  • Your offers reach the exact target household, so you have zero wasted impressions

Website Development

  • Your Online Store Front!
  • Even as you sleep your website is working 24/7 to provide valuable information to your customers
  • Gather data through analytics to make more informed decisions and optimize in real-time
  • Turn online search traffic from consideration to conversions

WHY US?

  • Custom Designed
  • SEO Friendly
  • ADA Compliant
  • Monthly Changes
  • Hosted & Secured
  • Mobile-Optimized
  • Easy to Use
  • Track Website Analytics
  • E-Commerce Availability

Social Media Marketing

  • Social Targeting is a hyper-direct way to reach the audience you want
  • Target based on demographics, affinity groups, lifestyle interests, geo, and much more
  • Create social buzz with people sharing it to their friends, coworkers and secondary network
  • A/B test creative and optimize in real time
  • Have a creative and call to action that is most important to your target audience

Pay Per Click (PPC)

  • Show your website on the search results page in front of an audience ready to buy
  • We research the most relevant keywords people are searching for & optimize your search results including looking at competition 
  • Custom written textual ad copy to achieve the best quality score and lowest cost-per-click
  • In-depth click, call, and conversion reporting

Search Engine Optimization (SEO)

  • SEO is the practice of increasing both the quality & quantity of website traffic
  • It improves visibility on search engines organically & the goal is to get you on the first page of Google
  • Increase revenue by converting browsers into buyers
  • On-site = Relevancy
  • Off-site = Trust/Authority

On-Site Optimization

Existing Content

Compelling content & great user experiance.

Meta Description

Meta information, title tags & alt descriptions.

Keywords

Optimizing keywords to appeal to both searchers & search engines

Off-Site Optimization

Link Building

Getting brand similar websites to link back to your site.

Business Directories

Cleaning up your name, address & phone number on online directories.

Content Creation

Highest quality content posted on your behalf.

Native Advertising

  • Native Advertising also known as Sponsored Content, allows your business to tell a story
  • Position yourself as an expert in your field
  • Shared on any of our 4 websites, newsletters and social networks
  • Utilize Extended Reach and appear across national news and information sites that serve your target audience
Native Advertising

Email Marketing

  • Send targeted emails to your database or use ours with over 700 lifestyle selects and intents
  • Targeting factors include; demographics, interests, lifestyle, purchase behavior, job types/titles, and affinity categories
  • A/B test creative and different audiences
  • Responsive email designs
  • Opted-in database

Video Marketing & Production

  • Videos shot on location and include; full editing, script, voiceover, background music, and graphics
  • Videos could include; custom content, interviews/Q&A, walkthroughs, recruitment, and how-to videos
  • Use video sequencing to promote across multiple platforms

DEMAND FOR VIDEO CONTENT
IS INCREASING

%

of consumers want to see more video content from a brand or business that they support

(HubSpot, 2018)