Growth Strategy
O’Rourke Media Group’s business strategy is to “roll-up” local community newspapers and publications and profitably transition them to a digital media enterprise.
Target acquisitions are companies with established, reputable brands, positive cash flow, people resources/talent and a healthy base of advertisers.
OMG’s primary source of revenue is selling print and digital advertising and marketing solutions to local businesses.
We bring a full-service digital agency to our markets. Our team of marketing consultants specialize in providing customized digital marketing strategies and solutions for any size business and budget.
Additional, complimentary revenue (10-20% of total) is produced by selling printing & design services and through reader generated revenue.
Since our start date in Dec. 2018, we have completed 11 acquisitions in six states. We’ve also launched new local news websites in three markets.
OMG brings a contrarian business mindset to the media industry. We have a talented management team and an operating culture that consistently produces solid revenue results and industry-leading EBITDA margins!
Acquisition Criteria
Acquire family-owned, local community newspapers that have a strong, reputable brand and editorial presence in the communities they serve.
Target revenue size $1MM to $5MM with an operating margin of 5-10%. We will consider smaller and larger acquisitions if there’s alignment with our strategy.
Target enterprise valuation for acquisitions is 2X to 3X cash flow with reasonable allowance for seller adjustments. Open to assessing value based on a % of revenue.
Tuck-in acquisitions in established markets as long as net income is accretive day one.