Digital Advertising

Full-Service Digital Marketing Agency

From strategy development to in-house fulfillment, our team of digital experts builds campaigns with highly targeted audiences and measurable results in mind.

Digital Strategy

In-House Fulfillment

Creative Production

Campaign Reporting

Campaign Optimization

Adaptable, Trackable Measurement

Digital marketing needs to bring driven results. Through platform insights and campaign tracking implementation, we provide ongoing reporting positioned to make data-driven optimizations and decisions. We’re agile in approach and direct in measurement.

Monthly Reporting

Call
Tracking

Conversion Tracking

Website Analytics

Audience Insights

Our Digital Solutions

Website Development & Hosting

The base building block of any digital marketing effort. Our custom websites are designed to be mobile-optimized and SEO-sound, routing online traffic to a digital storefront.

Search Engine Optimization (SEO)

Improve your website’s visibility on search engines organically. The goal is to put your site on the first page of a Google search. We offer on-site and off-site development to increase the quality and quantity of new website users.

Targeted Display

Search is only 4% of internet traffic. Reach potential customers 96% of the remaining time as they browse websites and apps with Targeted Display. Target by demographic, browsing habits, interest, and intent.

Behavioral Targeting
Site Retargeting
Native Advertising
Contextual Targeting
Search Retargeting

Local Display

Affordable frequency advertising opportunities on our hyper-local, content rich community websites. Advertise your business, strengthen your brand and keep your business name out in front of communities where our company is the top provider of hyper-local news and information.

Social Media Advertising

Deliver your message to highly targeted audiences as they scroll through their social feeds, stories, recommended videos, and more.

Facebook and Instagram
YouTube
TikTok

Pay Per Click Advertising (PPC)

Generate leads from users who are actively seeking your products or services on search engines using paid search ads. We place your brand in front of organic search results, delivering ongoing keyword research and campaign management.

Geofencing

Using GPS technology, create custom audiences with pinpoint accuracy. Target competitors, events, neighborhoods, or the proximity around your business.

Video & Audio Production

Create engaging video and audio content with our professional production team. We offer competitive, high-quality packages for any of your content needs. See the O’Rourke Media Group video campaign for Downtown Saint Albans here.

OTT/CTV/Streaming

Target the right audience with your video. CTV/Streaming allows your commercial to play on any Connected TV device. You choose the audience and geography.

Email Marketing

Email is one of the oldest digital tactics but also one of the most effective. Deliver messages to your customers’ inboxes, or reach new audiences through our database. Target interested users using over 700 lifestyle selects and interests.