Local Audiences Matter for Your Business

Advertising in New Mexico remains one of the most reliable ways to build trust and strengthen community ties. Explore how our services can complement your marketing efforts and deliver lasting results.

Audience Strength

The Optic has been Las Vegas, New Mexico’s hometown newspaper since 1879. The paid print product is published each Friday through the post office and to stores in the market.

Our total audience is driven by steady print readership, the local news website, e-editions, newsletters and social media channels.

Annual Events

Annual Digital-Page Views

Annual Print Readership

Combined Reach

Monthly Events

Monthly Digital-Page Views

Monthly Print Readership

Combined Reach

Advertise in Trusted Audience Networks

Targeted Digital Solutions • Print Marketing • Local News Websites • Recruitment Marketing

We connect your brand with a loyal and engaged readership that values reliable, local information. Reach your community through publications they know and trust, building credibility and creating meaningful connections.

Reach Your Community Through Local Website Advertising

Reach your community where they’re already spending their time—online. Our local websites attract a dedicated audience, and with our exclusive advertising opportunities, you can connect with them directly to drive real results

Local Stories + Local Readers + Community Engagement = Competitive Advantage for Businesses

Expand your Local Reach through Digital Advertising Services

From strategy to execution, we offer comprehensive digital solutions tailored to your specific needs.

Get in Touch

At O’Rourke Media Group, we believe that genuine connections lead to extraordinary results, and we would love to hear from you.

Whether you have questions about our services, want to explore innovative strategies tailored for your business, our team is ready to assist you.