O’Rourke Media Group is bringing a community-first approach to Ripon through the Ripon Express and Ripon Commonwealth Press, while showcasing the region’s unique character through popular publications like The Green Laker. By delivering timely, engaging local news across print and digital platforms and providing cutting-edge digital marketing solutions to the advertisers we support, we help businesses grow and connect with their audience. Through strategic partnerships and a commitment to high-quality journalism, we’re ensuring Ripon stays informed, connected, and thriving in today’s digital landscape.
We are seeking a proactive and results-driven Account Executive to serve as the primary liaison between our media organization and our clients in Ripon, Wisconsin. The ideal candidate will be responsible for managing client relationships, developing strategic advertising campaigns, and driving revenue growth by identifying new business opportunities within the Ripon and Fond du Lac area.
Key Responsibilities:
- New Business Development: Identify and pursue opportunities to acquire new clients, expanding our portfolio and driving revenue growth.
- Client Relationship Management: Act as the main point of contact for clients, understanding their advertising needs, and providing strategic guidance to achieve their marketing objectives.
- Campaign Planning and Coordination: Collaborate with clients and internal teams to develop comprehensive advertising strategies across various media platforms, ensuring alignment with clients’ brand guidelines and goals.
- Performance Monitoring and Reporting: Analyze the effectiveness of advertising campaigns, providing clients with detailed reports and insights to inform future strategies.
Qualifications:
- Experience: Proven success in media sales or advertising account management, with a track record of meeting or exceeding revenue targets. We are willing to consider candidates from outside of the media industry that have b2b sales experience.
- Communication Skills: Exceptional verbal and written communication abilities, capable of articulating ideas clearly and persuasively to clients and internal teams.
- Analytical Skills: Proficiency in analyzing market trends and campaign performance metrics to make data-driven decisions.
- Technical Proficiency: Familiarity with digital marketing tools, social media platforms, and customer relationship management (CRM) software.
- Education: A bachelor’s degree in marketing, advertising, communications, or a related field is preferred.
At O’Rourke Media Group, we value innovation, collaboration, and a commitment to customer excellence. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth within a supportive and dynamic work environment.
Interested candidates are encouraged to send their resume and a cover letter detailing their relevant experience and explaining why they are a good fit for this role to VP of Sales, Jade Lewandowski, at jade@orourkemediagroup.com.