Targeted Streaming

  • 83% of Americans have at least one connected TV (Think with Google, 2021)
  • Reach your target audience & entirely new audiences
  • Driving full-funnel sales goals – good for top level branding & mid-funnel metrics such as consideration
  • Measure your views, clicks and conversions across multiple devices

Over the top (OTT) is content providers that distribute streaming media as a standalone product directly to viewers over the internet, without the use of cable that act as a controller of such content

Connected TV (CTV) is a smart TV or any device that accesses the internet to play content beyond what is available via normal cable and satellite providers